I collaborated with the brand as Creative Director, Photographer, and Videographer, leading the project from concept development through final production. I directed the entire photography process, shaping the visual language to ensure consistency across imagery and video assets.

The creative approach focused on capturing the raw essence of Iranian streets and their organic relationship with the fabrics used in the collection. By grounding the garments within their cultural and urban context, the visuals highlight texture, movement, and atmosphere—establishing a dialogue between material, environment, and identity.

I oversaw post-production workflows using Adobe Lightroom and Photoshop, delivering cohesive visual narratives tailored for multi-platform publication.

I have led two fashion campaigns as both art director and photographer, ensuring strong visual consistency across all assets. In addition, I have participated in numerous jewelry and fashion photoshoots as a photographer, capturing images that reflect the personality and style of each brand.

I directed photography and editing workflows using Adobe Lightroom and Photoshop, producing polished, cohesive collections published across multiple platforms.

As a photographer and videographer, I have worked with over 15 café and restaurant brands, creating visuals that capture the essence of their identity. In some projects, I also contributed my experience in social media management, shaping content strategies to ensure the visuals performed effectively online.

From menu photography and promotional videography to atmosphere shots, my focus has been on translating each brand’s unique style and experience into visuals that entice and connect with their audience.

I managed the production of Dorsa Home’s first design book, leading the project as both photographer and project manager to create a high-end publication that captured the brand’s aesthetic and strengthened its positioning in the home décor market.

Over two years, I directed and produced Dorsa Home’s visual content across campaigns, product shoots, and editorial features, ensuring a cohesive style that reflected the brand’s identity and elevated its presence.

This section presents my own brand, a project I developed from concept to execution. All products are handmade, some sewn by myself, and I created the brand identity along with naming, photography, videography, and copywriting.

More than a design project, it was a way to make peace with my creative journey and bring a long-held idea to life.